Hi, I’m Alicia-Rae Light. I'm a Vancouver-born, Rwanda-based travel journalist, copywriter, and photographer with 20 years of experience crafting compelling stories and strategic copy for brands and publications worldwide.
My adventurous spirit has taken me across all seven continents, fueling my passion for storytelling through words and images. Whether I’m capturing the soul of a destination, uncovering the beauty of a hidden culture, or crafting compelling brand narratives, I believe in the power of storytelling to inspire, inform, and connect.
I specialize in travel and tourism content marketing and editorial content. In addition, I have years of experience in branded campaign messaging, brand voice development, and content strategy. My work spans industries including travel, conservation, wellness, fashion, hospitality, and placemaking, helping brands craft meaningful stories that leave a lasting impact.
From immersive magazine features to brand books, company values, and campaign messaging, I’ve written for diverse audiences—always with the goal of making words resonate. My background in journalism from Kwantlen Polytechnic University (Vancouver, Canada) and the University for the Creative Arts (London, UK) gives me a thoughtful, investigative approach to every project, ensuring authenticity and depth.
My writing has appeared in Canadian Traveller, Canadian Geographic Travel, Explore Magazine, The Vancouver Sun, The Vancouver Province, BC Living Magazine, Canada.com, Environment911, The Georgia Straight, World Footprints, and Girlboss, among others. As a copywriter, I’ve collaborated with brands like Extraordinary Journeys, lululemon, Kit and Ace, Vega, and Later, working on everything from rebranding hotels and tour operators to developing marketing collateral, SEO-optimized content, editorial strategies, and social media campaigns.
I also offer photography services. Whether you need captivating travel imagery, reels, or engaging visual content for your property or experience, I can bring your story to life through both words and images.
When I’m not writing, you’ll find me exploring new corners of the world, hiking misty mountains in Rwanda, or savouring a quiet morning in my sunny garden with a great travel memoir, my dog by my side, and a fresh cup of coffee in hand.